ARTICULATIONS BETWEEN RELIGION AND POP CULTURE IN FIVE ‘NERD’ AND ‘GEEK’ DENOMINATIONAL WEBSITES
DOI:
https://doi.org/10.9771/contemporanea.v19i1.35789Keywords:
Midiatização da Religião, Entretenimento, Cultura Pop.Abstract
At first, religion and pop culture belong to two distant realms of human experience. However, in recent decades, religion has been drawing on its secular media and entertainment counterparts to convey their message to broader audiences. This paper outlines the relationship between religion and popular culture in five websites that combine religious messages and entertainment such as action movies, comics, and TV series. The analysis of the texts, pictures, and products published in the website revealed three main ways through which popular culture articulates with denominational content: (1) the religion-entertainment link as an identity defining site; (2) the framing of pop characters in a religious context; and (3) popular culture as a trigger to discuss moral and religious issues. These findings are discusses based on studies on the mediatization of religion.
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Copyright (c) 2021 Luis Mauro Sa Martino

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