La participación del público en las sitios web de televisión: Estudio del caso de las Corporaciones de Radiotelevisión Públicas de las Comunidades Autónomas en España //Audience participation in television websites: a case study of the public broadcasting

Authors

  • Koldobika Meso Ayerdi Universidad del País Vasco
  • Ainara Larrondo Ureta
  • Irati Agirreazkuenaga Onaindia
  • José Larrañaga Zubizarreta

DOI:

https://doi.org/10.9771/contemporanea.v9i2.5152

Keywords:

Television, Interactivity, Web 2.0, Internet

Abstract

The development of Internet and the Web 2.0 have multiplied the possibilities available to the television audience for dialoguing with the medium, beyond the television screen. This is in spite of the fact that interactivity in television is not something new. Participatory forms like electronic mail, chat, SMSs, forums, virtual meetings, surveys, blogs or social networks are acquiring a special relevance. At present, these tools are being preferentially incorporated by televisions and aimed at the younger public, given its special predilection for changes and for the use of new technologies. This communication analyses the incorporation of these new forms on the basis of a case study centred on the public televisions of the autonomous communities in Spain.

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Author Biography

Koldobika Meso Ayerdi, Universidad del País Vasco

University of the Basque Country / Universidad del País Vasco Facultad de Ciencias Sociales y de la Comunicación Barrio de Sarriena, s/n 48940 Leioa (Bizkaia) Spain

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Published

2011-07-15

How to Cite

Ayerdi, K. M., Ureta, A. L., Onaindia, I. A., & Zubizarreta, J. L. (2011). La participación del público en las sitios web de televisión: Estudio del caso de las Corporaciones de Radiotelevisión Públicas de las Comunidades Autónomas en España //Audience participation in television websites: a case study of the public broadcasting. Contemporanea, 9(2), 301–318. https://doi.org/10.9771/contemporanea.v9i2.5152

Issue

Vol. 9 No. 2 (2011): Dossiê Wikileaks - Cibercultura e Política

Section

Artigos

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