Dos efeitos fortes à hipótese de percepção do efeito de terceira pessoa: uma verificação empírica

Authors

  • Edson Dalmonte

DOI:

https://doi.org/10.9771/contemporanea.v4i1.3480

Keywords:

Teorias da comunicação, Efeitos, Efeito de terceira pessoa

Abstract

A review of the concept of communication effects studies is carried out, by examining the renewal of these studies in the US tradition. Two hypotheses are presented: 1) the hypothesis of the perception of the third person effect, which emphasizes that a person, when asked about the media negative effects, attri¬butes to others the possibility of being affected; 2) the hypothesis that, when someone perceives the possibility of presumed effects, the person takes a positive attitude to control over media content. These hypotheses were empirically tested with the application of 214 questionnaires, analyzed by the statistical program SPSS. The data confirmed the hypotheses.

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Author Biography

Edson Dalmonte

Doutorando em comunicação e cultura, linha de pesquisa “Análise aos produtos midiáticos” - Facom/UFBA; Mestre em Comunicação - UMESP; Bacharel em Jor¬nalismo - UFES; Coordenador do curso de Jornalismo da Faculdade Social da Bahia, professor de Teorias da Comunicação e editor da Revista Diálogos Possíveis.

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Published

2009-07-22

How to Cite

Dalmonte, E. (2009). Dos efeitos fortes à hipótese de percepção do efeito de terceira pessoa: uma verificação empírica. Contemporanea, 4(1). https://doi.org/10.9771/contemporanea.v4i1.3480

Issue

Vol. 4 No. 1 (2006)

Section

Artigos

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