MULTIFACES DE GRETA: ADOLESCÊNCIA, ATIVISMO E INSPIRAÇÃO
GRETA’S MULTIPLE FACES: ADOLESCENCE, ACTIVISM AND INSPIRATION
DOI:
https://doi.org/10.9771/contemporanea.v20i2.46570Keywords:
Adolescence, inspiration, discourse analysis, media communicationAbstract
This article analyzes images of Greta Thunberg, a teenager and environmental activist, in her mediatic presencWe on the social network Instagram. The theoretical framework deals with the issue of adolescence from a sociocultural perspective; discusses the meanings of activist practice in the globalized context of communication; and reflects on the culture of inspiration in that context. The methodology of analysis is based on Landowski’s proposal, on the imagery expression of identity and difference; and in Charaudeau’s communication contracts. Among the study’s conclusions, we highlight the contradictions of Greta’s adolescent condition, of her political role and of the global
projection of her image as an inspiring leader.
Downloads
References
ANGENOT, Marc. El discurso social: los limites históricos de lo pensable y lo decible. Buenos Aires: Siglo
XXI, 2010.
BAUMAN, Zygmunt. Vida para consumo: a transformação das pessoas em mercadoria. Rio de Janeiro:
Zahar, 2008.
BBC. Como a jovem ativista Greta Thunberg se tornou alvo de batalha ideológica. 27 set. 2019.
Disponível em: https://www.bbc.com/portuguese/internacional-49844322. Acesso em: 23 set. 2021.
BECKER, Daniel. O que é adolescência. São Paulo: Brasiliense, 2003.
BOURDIEU, Pierre. Cuestiones de sociologia. Madri: Akal, 2011.
CALLIGARIS, Contardo. A adolescência. São Paulo: Publifolha, 2009.
CASAQUI, Vander. Abordagem crítica da cultura da inspiração: produção de narrativas e o ideário da
sociedade empreendedora. E-Compós, Brasília, DF, n. 20, v. 2, p. 1-18, 2017.
CASTELLS, Manuel. Redes de indignação e esperança: movimentos sociais na era da internet. Rio de
Janeiro: Zahar, 2013.
CHARAUDEAU, Patrick. Discurso das mídias. São Paulo: Contexto, 2013.
DARDOT, Pierre; LAVAL, Christian. A nova razão do mundo: ensaio sobre a sociedade neoliberal. São
Paulo: Boitempo, 2016.
DÍAZ-PÉREZ, Silvia; SOLER-i-MARTÍ, Roger; FERRER-FONS, Mariona. Del mito global a la movilización
local: creación y resonancia del marco Greta Thunberg. Comunicar, [s. l.], n. 68, v. 29, p. 35-45, 2021.
GOBBI, Maria Cristina. Na trilha juvenil da mídia: dos suplementos teen para as tecnologias digitais. São
Paulo: Cultura Acadêmica, 2012.
HAASTRUP, Helle Kannik. Personalising climate change on Instagram: self-presentation, authenticity,
and emotion. MedieKultur. [s. l.], v. 38, n. 72, p. 65-85, 2022.
MORIN, Edgar. Cultura de massas no século XX: volume 1: neurose. Rio de Janeiro: Forense
Universitária, 2007.
MORIN, Edgar. Cultura de massas no século XX: volume 2: Necrose. Rio de Janeiro: Forense
Universitária, 2006.
MOUFFE, Chantal. Sobre o político. São Paulo: Martins Fontes, 2015.
PARGA, José Sánchez. Para una sociología de la infancia. In: CONGRESSO ALAS – SOCIOLOGÍA DE LA
INFANCIA, 24., 2003. Infancia y adolescencia en américa latina: aportes desde la sociología, Lima:
IFEJANT, 2003. t. 1, p. 109-290.
SALLES, Leila Maria Ferreira. Infância e adolescência na sociedade contemporânea: alguns
apontamentos. Estudos de Psicologia, Campinas, v. 22, n. 1, p. 33-41, 2005.
SORCE, Giuliana. The “Greta Effect”: networked mobilization and leader identification among Fridays
for Future protesters. Media and Communication, [s. l.], v. 10, n. 2, p. 18-28, 2022.
THUNBERG, Greta. [A beautiful sight]. [S. l.], 26 Oct. 2019a. Instagram: gretathunberg. Disponível
em: [S. l.], 25 Dec. 2019a. Instagram: gretathunberg. Disponível em: https://www.instagram.com/p/
B6fmYUepR_S/. Acesso em: 23 set. 2021. Acesso em: 23 set. 2021.
THUNBERG, Greta. [Happy holidays!]. [S. l.], 25 Dec. 2019b. Instagram: gretathunberg. Disponível em:
https://www.instagram.com/p/B6fmYUepR_S/ . Acesso em: 23 set. 2021.
THUNBERG, Greta. [Heading north again]. [S. l.], 10 Oct. 2019c. Instagram: gretathunberg. Disponível
em: https://www.instagram.com/p/B3itAsipA37/.Acesso em: 23 set. 2021.
THUNBERG, Greta. [Here we go again]. [S. l.], 25 Sept. 2019d. Instagram: gretathunberg. Disponível
em: https://www.instagram.com/p/B22CF52imEw/. Acesso em: 23 set. 2021.
THUNBERG, Greta. [Home!]. [S. l.], 17 Dec. 2019e. Instagram: gretathunberg. Disponível em: https://
www.instagram.com/p/B6K5-JxJ4uU/. Acesso em: 23 set. 2021.
THUNBERG, Greta [I have received the Nordic Council’s environmental award 2019]. [S. l.], 29
Oct. 2019f. Instagram: gretathunberg. Disponível em: https://www.instagram.com/p/B4Ns7PQpE5C/.
Acesso em: 23 set. 2021.
THUNBERG, Greta. [On my way to the United Nations]. [S. l.], 23 Sept. 2019g. Instagram:
gretathunberg. Disponível em: https://www.instagram.com/p/B2wSK73iqox/. Acesso em: 23 set. 2021.
THUNBERG, Greta. [So today is Halloween]. [S. l.], 31 Oct. 2019h. Instagram: gretathunberg.
Disponível em: https://www.instagram.com/p/B4TZ8PoJgOa/. Acesso em: 23 set. 2021.
THUNBERG, Greta. [So... today I met my role model. What else can I say?]. [S. l.], 25 Feb. 2020a.
Instagram: gretathunberg. Disponível em: https://www.instagram.com/p/B8_6MM-pjsh/. Acesso em:
set. 2021.
THUNBERG, Greta. [Stockholm Waterfront Congress Centre]. [S. l.], 24 Nov. 2018a. Instagram:
gretathunberg. Disponível em: https://www.instagram.com/p/Bqk5dUmhrrW/. Acesso em: 23 set.
THUNBERG, Greta. [Tomorrow I’ll join the climate strike in Denver, Colorado]. [S. l.], 10 Oct. 2019i.
Instagram: gretathunberg. Disponível em: https://www.instagram.com/p/B3co51JJp_h/. Acesso em: 23
set. 2021.
THUNBERG, Greta. [To those who question my so called “opinions”]. [S. l.], 2 Oct. 2019j. Instagram:
gretathunberg. Disponível em: https://www.instagram.com/p/B3ItSsECyey/. Acesso em: 23 set. 2021.
THUNBERG, Greta. [Thank you so much for all the birthday wishes today!] [S. l.], 3 Jan. 2020b.
Instagram: gretathunberg. Disponível em: https://www.instagram.com/p/B63gfbhp6MU/. Acesso em:
set. 2021.
THUNBERG, Greta. [The endless conspiracy theories and denial of facts]. [S. l.], 4 Dec. 2019k.
Instagram: gretathunberg. Disponível em: https://www.instagram.com/p/B5qXl9VpBfP/. Acesso em: 23
set. 2021.
THUNBERG, Greta. [Vi barn gör ju oftast inte som]. [S. l.], 20 Aug. 2018b. Instagram: gretathunberg.
Disponível em: https://www.instagram.com/p/BmsTxPPl0qW/. Acesso em: 23 set. 2021.
THUNBERG, Greta. [Wow, this is unbelievable!]. [S. l.], 11 Dec. 2019l. Instagram: gretathunberg.
Disponível em: https://www.instagram.com/p/B58C1l8JLox/. Acesso em: 23 set. 2021.
THUNBERG, Greta. [You are failing us]. [S. l.], 23 Sept. 2019m. Instagram: gretathunberg. Disponível
em: https://www.instagram.com/p/B2wlOVCiy3S/. Acesso em: 23 set. 2021.
THUNBERG, Greta. [The preliminary numbers say 170’000 people]. [S. l.], 26 Sept. 2019n. Instagram:
gretathunberg. Disponível em: https://www.instagram.com/p/B25dpNjCY5s/. Acesso em: 23 set. 2021.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Juliana Doretto, Vander Casaqui

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors publishing in this journal must agree to the following copyright terms:
Authors retain copyright and grant the journal Contemporanea and the Faculty of Communication of the Federal University of Bahia the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution 4.0 License (CC BY 4.0), which allows the sharing of the work with acknowledgment of authorship and initial publication in this journal.
Authors are authorized to enter into separate, additional contractual arrangements for the non-exclusive distribution of the version of the work published in this journal (e.g., publishing in an institutional repository or as a book chapter), with acknowledgment of authorship and initial publication in this journal.
Authors are permitted and encouraged to post and distribute their work online (e.g., in institutional repositories or on their personal website), as this can lead to productive exchanges, as well as increase the impact and citation of the published work.