Critical and creative analysis of the series Bets: o jogo sujo que ninguém comenta, by ICL notícias: contributions to a method for assessing quality in audiovisual journalism

Abstract

This article presents a study on online audiovisual journalism, proposing a critical and creative analysis that examines issues of credibility and content relevance related to the promotion of education and citizenship. It seeks to answer the following question: What audiovisual narrative resources does ICL Notícias use that impact journalistic credibility in the documentary series Bets: O Jogo Sujo que Ninguém Comenta? The research adopts the methodology proposed by Becker and Waltz, which applies seven analytical dimensions—Territory, Market, Media, Product, Circulation, Audience, and Society—to assess the credibility and reliability of audiovisual reports and identify content that may contribute to journalism literacy. This study seeks to contribute to this method by incorporating Paulo Freire’s concepts related to journalism. The results indicate that the series is developed based on fundamental journalistic principles that strengthen credibility, such as the social relevance of the topic for the country, the participation of experienced professionals, and transparency. The content is situated within the context of digital media, though it presents opportunities for aesthetic, editing, and plural voice enhancements that could have expanded its impact.