Pequeno Relato de um Grande Esforço: “Jovem e consumo midiático em tempos de convergência” // Short Report of a Great Effort: "Young and media consumption in convergence times"

Authors

  • Nilda Jacks UFRGS
  • Mariângela Machado Toaldo UFRGS
  • Daniela Schmitz UFRGS
  • Dulce Mazer UFRGS
  • Erika Oikawa PUCRS
  • Gisele Noll
  • Laura Hastenpflug Wottrich UFRGS
  • Ronei Teodoro da Silva UFRGS
  • Sarah Moralejo UFRGS

DOI:

https://doi.org/10.9771/contemporanea.v13i1.13134

Keywords:

metodologia, jovem, convergência / methodology, youth, convergence

Abstract

O texto trata das principais estratégias e procedimentos de uma pesquisa nacional comparativa, desenvolvida por 27 equipes estaduais, sobre as práticas e consumo midiático de jovens brasileiros, em tempos de convergência midiática. Apresenta também alguns aspectos conceituais referentes ao âmbito do método, da metodologia e dos procedimentos técnicos. Sumary The text deals with the main strategies and procedures of a National Comparative Research, develop by 27 states teams about media practices and consumption of brazilian youth in times of media convergence. It also introduces some conceptual aspects about the framework of the method, methodology and technical procedures.

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Author Biographies

Nilda Jacks, UFRGS

Professora do ppgcom/ ufrgs; Pesquisadora 1 do cnpq Professor of PPGCOM / UFRGS; Researcher 1 cnpq

Mariângela Machado Toaldo, UFRGS

Professora da Fabico/UFRGS, área de Publicidade e Propaganda Professor of FABICO / UFRGS, advertising area

Daniela Schmitz, UFRGS

Pós-doutoranda no PPGCOM/ UFRGS. Bolsista PNPD CAPES. Postdoctoral at PPGCOM/UFRGS, Capes scholarship.

Dulce Mazer, UFRGS

Doutoranda no PPGCOM/UFRGS, bolsista CAPES Doctoral student at PPGCOM / UFRGS, Capes scholarship.

Erika Oikawa, PUCRS

Doutoranda no PPGCOM/PUCRS, bolsista CAPES Doctoral student at PPGCOM / PUCRS, Capes scholarship.

Gisele Noll

Mestre em Comunicação Social pela Fabico/UFRGS Master in Social Communication from FABICO / UFRGS

Laura Hastenpflug Wottrich, UFRGS

Doutoranda em Comunicação e Informação PPGCOM/UFRGS Doctoral student at PPGCOM / UFRGS

Ronei Teodoro da Silva, UFRGS

Doutorando em Comunicação e Informação PPGCOM/UFRGS Doctoral student at PPGCOM / UFRGS

Sarah Moralejo, UFRGS

Doutoranda em Comunicação e Informação PPGCOM/UFRGS Doctoral student at PPGCOM / UFRGS

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Published

2015-06-01

How to Cite

Jacks, N., Toaldo, M. M., Schmitz, D., Mazer, D., Oikawa, E., Noll, G., Wottrich, L. H., Silva, R. T. da, & Moralejo, S. (2015). Pequeno Relato de um Grande Esforço: “Jovem e consumo midiático em tempos de convergência” // Short Report of a Great Effort: "Young and media consumption in convergence times". Contemporanea, 13(1), 10–26. https://doi.org/10.9771/contemporanea.v13i1.13134

Issue

Vol. 13 No. 1 (2015): Dossiê Temático Jovens e Consumo Midiático

Section

Dossiê Temático

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