WHEN THE DUBBING TURNS THE MALE INTO A FEMALE:

ANTHROPOMORPHY AND GENDER STEREOTYPES FROM THE CARTOON “THE PAW PATROL”

Authors

DOI:

https://doi.org/10.9771/contemporanea.v20i1.46515

Keywords:

TV cartoons, female genre, anthropomorphism

Abstract

This paper seeks to understand the role of anthropomorphism in TV cartoons, considering how it works to uphold gender stereotypes in children’s stories. Instead of neutralizing problematic gender issues, anthropomorphism pedagogically reproduces interpretation models concerning what it means to “be a woman.” To do so, the article discusses the role of anthropomorphism in TV cartoons and then analyzes the construction of characters from PAW Patrol, which, in Brazil, underwent a temporary change of subtitles that changed the genre of two of its six protagonists. It looks into two specific episodes: “Pups Fall Festival” and “Pups Save the Sea Turtles,” which first aired in 2015, but were redubbed due to changes in voice actors. The text also analyzes the comments available on the website Reclame Aqui regarding the season. Technical elements (colors, shape, subtitles), together with the characters’ behavior, express fundamental aspects for understanding current gender roles.

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Author Biographies

Ariane Diniz Holzbach, Universidade Federal Fluminense

Professora do curso de Estudos de Mídia e da Pós-Graduação em Comunicação da Universidade Federal Fluminense. Bolsista de Produtividade em Pesquisa 2 do CNPq e Doutora em Comunicação pela UFF com pós-doutorado em História pela UERJ.

Wagner Dornelles, Federal Fluminense University

Journalist, master and PHD candidate of Federal Fluminense University.

References

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Published

2022-11-11

How to Cite

Holzbach, A. D. ., & Dornelles, W. (2022). WHEN THE DUBBING TURNS THE MALE INTO A FEMALE:: ANTHROPOMORPHY AND GENDER STEREOTYPES FROM THE CARTOON “THE PAW PATROL”. Contemporanea, 20(1), 117–138. https://doi.org/10.9771/contemporanea.v20i1.46515

Issue

Vol. 20 No. 1 (2022)

Section

Artigos

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Copyright (c) 2022 Ariane Diniz Holzbach, Wagner Dornelles

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