ACCESS AND USE OF THE INTERNET IN CUBAN FARMING COOPERATIVISTS

Abstract

The Cuban State has been approving regulations consolidating and diversifying agricultural cooperatives to achieve the Zero Hunger Goal for 2030. Being the first study about the use and access of the internet by Cuban agricultural cooperatives, the results of the applied questionnaires point to: a markedly male participation; gender inequalities in rural settings; insufficient participation of young people; marked interest by cooperative members in the eastern part of the country; frequency of regular access, basically daily, domestic, mainly at night and based on mobile data; use of networks to share and maintain contact with friends and other users. The some results serve as a precedent to implement a digital multiplatform that articulates the contents of various communication scenarios (television, radio, social networks, moodle, etc.) on endogenous good practices that elevate the cooperative culture and tune in with other audiences and promote a social perception in accordance with the digital culture and the needs of sustainable development in the country.