A comunicação não violenta como caminho para a racionalização subversiva: uma tecnologia social que transforma as organizações públicas

Mariana Mayumi Pereira de Souza; Adriana Ventola Marra

Authors

Mariana Mayumi Pereira de Souza Federal University of Viçosa - Florestal Campus https://orcid.org/0000-0002-2845-9214
Adriana Ventola Marra Federal University of Viçosa - Florestal Campus https://orcid.org/0000-0003-3405-0308

Keywords:

nonviolent communication, social technology, subversive rationalization, discourse analysis, public organizations

Abstract

The aim of this article is to analyze the subversive potential of the technical codes of nonviolent communication (NVC), understood as a social technology, in the bureaucratic management system
of a public organization. A qualitative and exploratory study was carried out using the case study method, comparing the perceptions of civil servants who had systematic contact with NVC with those who were unaware of it. The material collected in 16 semi-structured interviews was analyzed using discourse analysis. As a result, we observed that the application of the technical codes of NVC favored self-confidence, self-reflection, and cooperation among individuals, emphasizing the subversive potential of NVC in favor of more dialogical and democratic contexts. NVC brings new technical repertoires on how to proceed in specific situations of interaction, deconstructing or rendering meaningless behavioral patterns rooted in alienating forms of communication. In this way, we believe it is possible to subvert the bureaucratic technical system by introducing new contexts for interaction. Therefore, the research contributes to detailing the application of NVC in organizations, as well as presenting a theoretical-methodological framework that can be used in other discursive analyses, especially in the application of social technologies.

Downloads

Download data is not yet available.

Author Biographies

Mariana Mayumi Pereira de Souza, Federal University of Viçosa - Florestal Campus

PhD in Administration from the Federal University of Minas Gerais. Associate Professor at the Federal University of Viçosa, Florestal Campus. Member of the Human and Applied Sciences Research Group (UFV - Florestal Campus) and of the Center for Studies on Participation and Subjectivity (NEPS - CEPEAD/UFMG). Works in research, extension and teaching in the area of Administration, with an emphasis on Organizational Studies, Critical Theory of Technology, Sustainability and Social Management.

Adriana Ventola Marra, Federal University of Viçosa - Florestal Campus

PhD in Administration from the Federal University of Minas Gerais. Full Professor at the Federal University of Viçosa, Florestal Campus. Researcher in the Human and Applied Sciences Studies group at UFV. Has experience in the area of Administration, with an emphasis on People Management and Human Behavior in Organizations, developing research on the following topics: managerial function, teaching work, university management, identities, retirement, aging, psychodynamics of work and the meaning of work.