Study of the Honey Production Chain in the Cuesta Paulista Region as a Fundamental Element for the Recognition of Geographical Indication

Abstract

Beekeeping in the Pólo Cuesta is consolidating itself as a strategic activity for sustainable development, and relevant actions for its growth and identity are of great importance. Thus, the objective of this study was to analyze the development of beekeeping in the Pólo Cuesta region, its productive potential, challenges, and strategies for the recognition of the Geographical Indication (GI) of honey. The methodology adopted was qualitative, exploratory in nature, based on the case study method. The results indicated that the region has favorable natural conditions, a variety of flowering, and a tradition in honey production, with emphasis on the municipalities of Itatinga and Botucatu. The adoption of sustainable practiceshas contributed to the appreciation of the product in the national and international markets. It was concluded that beekeeping in the Pólo Cuesta region presents notoriety and unique characteristics that contribute to regional development with outstanding relevance for obtaining the GI for Honey from the Cuesta Paulista region.