ENTRE EMPODERAMIENTO Y EXPLOTACIÓN
ESTRUCTURALES DE LA MERCANTILIZACIÓN SEXUALIZADA DEL CUERPO FEMENINO EN PLATAFORMAS DIGITALES
DOI:
https://doi.org/10.9771/rds.v7i1.70310Palavras-chave:
algoritmos, economia de plataforma, mercantilização sexual, plataformas digitais, violência de gênero, OnlyFansResumo
La expansión de las plataformas digitales ha intensificado la objetificación y la mercantilización sexualizada del cuerpo femenino al articular arquitecturas algorítmicas, lógicas económicas extractivas y narrativas culturales que reconfiguran desigualdades de larga data y normalizan la explotación bajo retóricas de autonomía. En ese marco, el objetivo del presente artículo es analizar críticamente esta reconfiguración contemporánea atendiendo a los mecanismos estructurales, tecnológicos y simbólicos que median la producción, circulación y consumo de contenido sexualizado. Para tal fin se realizó un análisis de literatura feminista, sociológica y de estudios de medios, integrando aportes de la economía política digital, los estudios sobre plataformas y los marcos ético filosóficos contemporáneos. La estrategia analítica articuló genealogía histórica, crítica tecnológica y evaluación normativa desde perspectivas feministas interseccionales. Los hallazgos muestran que la economía de plataformas amplifica patrones históricos de objetificación mediante algoritmos que privilegian contenido sexualizado, fomentan la autoexplotación emocional y desplazan riesgos económicos hacia las creadoras, al tiempo que narrativas de empoderamiento encubren precariedades estructurales y dependencias corporativas. También se identifica que la coerción blanda, sustentada en tecnologías persuasivas y sistemas de vigilancia, modela de forma imperceptible preferencias y decisiones, restringiendo la autonomía efectiva y produciendo consentimiento diseñado. En conclusión, el fenómeno de la mercantilización sexualizada digital plantea la necesidad de marcos regulatorios orientados a transparencia algorítmica, protección laboral y fortalecimiento de capacidades críticas que permitan contrarrestar la erosión de la autonomía relacional para avanzar hacia horizontes de justicia social en el capitalismo digital.
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